Most common factors affecting usability in web design

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Published: 09th July 2012
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The internet has become an unavoidable part of our lives. Modern man depends on the web for all his day to day activities to a great extent. Starting from small tasks like chatting with a friend to big business deals is done via the net. As the technologies are acquiring new heights, the desire for better facilities and living standards has taken place in manís mind. This has lead to a number of innovations that are coined in the history. Most important among them is the internet. The development of the World Wide Web changed the whole world upside down. Now anybody can reach any corner of the world within no time sitting at their homes. Another aspect of the internet that has changed the face of business is online marketing that means conducting business on the internet. This idea had gained a large support as it is safe and a lot easier than the ordinary business procedures. As the number of companies establishing themselves in the online world has increased, so is the number of web development companies being hired by them. A web design company does the whole process of developing and designing a web site for promoting the business online by a company. Some companies even provide their services after the launching of the sites too. Since a good web site can have a good impact on the marketing, business companies do a lot of rethinking before taking a decision on the selection of the design company. There are a number of factors affecting the usability in web design. They are:

6. Appearance: the overall appearance of a web site definitely plays an important role in attracting the customers. The use of graphics and images adds a beauty to the web page. Using visual aids can be helpful in conveying the information with ease. But it should be made sure that overuse of graphics and animation is strictly avoided. This is a psychological aspect regarding the success of a web design. Colors, placement and navigation do matter while designing a web page.

7. Speed: in this fast moving world, nobody has got enough time to read all the content given in the web page. People just rush through the page once they get into a web site. Therefore, care should be taken while designing the site. Since instead of reading, people scan the page, the content should be written accordingly.

8. Legible elements: another factor to be kept in mind while performing a web design is that the display elements should be legible. People will not struggle to go through the complex designs if they are not able to understand what it is. The elements should have a fair size to be understood properly. It should also contrast with the background color.

9. Motion: use of motion in the web page can give it an attractive and modern look. But it should be strictly overlooked that it does not overshadow the content in the page.

10. Unique designs: a web design company always looks for creative and innovative designers who combine the contemporary and modern designing methods properly. Sincere and dedicated designers are a need for every company.


If the above few steps are followed in useful ways, it will definitely lead to increased usability n web design. It may also bring success to the web design company taking it to new heights.




Hk Kundariya is CEO of professional Web Design Company esparkinfo solution. He has a great experience about the,Web development services, Web Design Services, logo design services, graphic design services and internet marketing services.

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